In the words of Karl Lagerfeld, German fashion designer (Chanel and Fendi), ‘Logos and branding are so important. In a big part of the world, people cannot read French or English – but are great in remembering signs’.

I found myself staring at my logo the other day. It’s not the first Company logo I’ve had, but one that I’ve stuck with for many years now. If any of you can remember my very first website logo, please don’t tell anyone! It was pretty terrible and I’d hate for people to associate my business with that tacky image forever. Here’s my modern logo above in case you’ve missed it.

I’ve always personally known the meaning behind my logo, but I wondered what others thought it meant. So I asked for feedback on Facebook. The responses varied from; I want to appeal to female clients, it is a seasonal reference (business owners only need the service for an interim period, a season), to I am one petal but help your business complete the whole.

While I liked these ideas and could relate to them, the real reasoning behind my Company logo is:

1. I love to garden
2. The flower represents the vase of flowers you always see in corporate offices
3. This Virtual Assistant allows you time to smell the roses (or whatever it is you want to stop and smell – coffee perhaps!)

So what is a company logo actually used for? One word – identification. A logo identifies a company/product by the use of a mark, a symbol or a signature. A logo needs to be recognisable and memorable but not necessarily ‘describe’ the business (that’s what a business name is for).

The main purpose of your company logo is to establish your brand’s recognition. This can help when you are introducing a new product/service. A client/customer will see the familiar branding and be more likely to adapt and trust the new item.

And with constant, consistent branding, you will eventually be recognised by just your logo. There’s even an app called, ‘Logo Quiz’ – a guess the logo game based around this concept! Have a go, I bet you can name these in a flash:

• Facebook
• Twitter
• Buffer
• LinkedIn

Did you instantly guess them? They are very recognisable logos. They do exactly what a logo is meant to do. Please remember, it can take a while to be remembered for your logo. It’s worth the investment to get a designer to help you from the start.

You’ve probably heard the age old question, ‘What’s in a name’? However, the modern day question should be, ‘What’s in a logo’?

I’d love for you to share what your logo means to you.