by Kirsty Wilson | Jul 15, 2014 | Blog, General
When you are running your own business, you will want to keep your costs as low as possible in order to maximise your profits, as in some cases this will be your only source of income. You are able to save money on some of the expenses that are involved in the running...
by Kirsty Wilson | Jul 7, 2014 | Blog, General
In the words of Karl Lagerfeld, German fashion designer (Chanel and Fendi), ‘Logos and branding are so important. In a big part of the world, people cannot read French or English – but are great in remembering signs’. I found myself staring at my logo the other day....
by Kirsty Wilson | Jul 1, 2014 | Blog, Social Media
Blog promotion matters. Creating a high quality blog is one thing but getting it in front of your readers is another. Creating a high quality piece and sitting around hoping that people will (somehow) find it is as good as not creating one. To build audience to your...
by Kirsty Wilson | Jun 24, 2014 | Blog, Business Tips
You want to keep travelling. After all, it’s a major part of your business. Without it, you would be out of business. At the same time, you need to figure out how to cut corners without cutting quality. You also don’t want to put your life in danger just to save a...
by Kirsty Wilson | Jun 19, 2014 | Blog, Case Study
If you host events, this case study will interest you a lot. Hosting events is a great way to share your expertise and connect with a new audience but the support materials of a professional event can be time consuming to create. The team at Leadership Toolkit...
