Blog promotion matters. Creating a high quality blog is one thing but getting it in front of your readers is another. Creating a high quality piece and sitting around hoping that people will (somehow) find it is as good as not creating one.

Social Media marketing is a term we hear quite a bit these days – but what does it really mean for your business? According to Content Marketing Australia, “The top 3 Social Media platforms used today are Facebook, Twitter and LinkedIn.” If we break it down further – “75% of B2B marketers cite brand awareness as their main goal, whereas “80% of B2C marketers are driven by customer retention.” Whether you’re marketing directly to consumers or businesses, lets explore why Social Media Marketing should be a priority for you.

There’s a few little things you can do which will ensure your social media presence remains active and engaging. The following 7 tips will point you in the right direction: 1.    Optimise your accounts Ensure all your social media accounts are optimised with a professional, yet friendly photo, keyword rich bio and design work […]

Last Thursday evening I was one of three panel members invited to participate in an open forum with local Camberwell business owners and traders. Given Melbourne put on some ridiculously wet weather, the turnout was pleasing with what felt like an almost full venue. Read more about the questions and discussions from the evening…

I’ll be one of three presenters at the Camberwell Business Social Media forum on Thursday, 30 May 2013 from 5.30pm to be held at St John’s Anglican Church, 552 Burke Road, Camberwell VIC. Social media is now a critical marketing tool for business, but it can be difficult to know where to start. Find out which social […]


Google Plus, Google+Google Plus or Google+ or simply G+ has certainly created some buzz since launching in the social media arena in the past few weeks. It’s captured the attention of the technology, business and social media worlds.

However, Google+ is still in beta format and only those with Google Accounts are able to access invitations to check it out. Google is rolling out the service and has been unable to keep up with the demand by holding invitations and then releasing more.

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