Many business owners acknowledge the value and power of social media but they are also aware of the time it can take out of your day to maintain that presence. We are beginning to hear more and more, ‘I’m struggling to keep up with the activity and all the changes to the platforms – I need help!’
Many of our clients have fully embraced social media after we set up their accounts. It’s been terrific to see this. They join, initially having no idea what a hashtag is or a RT but with the aid of the Social Media Support Guide or even a Skype training session, the light-bulb flashes on and they’re set on their way, to the power of extending that reach further than local that social media offers.
Because we are aware of our client’s needs, our business support services continue to evolve to ensure we are offering the support our clients require. Currently there is a big demand for social media support. The sort of support we encourage our client’s to engage us for, is to assist with the creating of tweets from “nuggets” found within their blog posts or articles and then scheduling a handful each day. These “nuggets” allow our clients to be seen as leaders in their industry offering their audience valuable information but it also frees our clients up to engage on their chosen social media platforms. After all, it is ‘social’ media and the key to relationship marketing and conversions, is building relationships!
Examples of the support we are offering business owners
- Write tweets from 1 x blog post each week (usually 5-10)
- Add to the bank on approval
- Schedule 2 tweets per day for 7 days
Investment – 30 mins per week
- Write tweets from ad-hoc blog posts
- Add to the bank (without client approval – they trust what we do!)
- Schedule 5 tweets per day for the work week
- Rework one tweet per day to form a scheduled LinkedIn and Facebook Profile & Page update
Investment – 60 mins per week
- Write tweets from 1 x blog post each week
- Add to the bank on approval
- Schedule 4 tweets per day for the work week
- Rework one tweet per day to form a scheduled LinkedIn and Facebook Page update
- 4 RTs per day of relevant industry tweets
- Weekly Housekeeping (e.g. un-follow non-followers, stale accounts, etc)
Investment – 1.5 hours per week
As you can see the support is customised to what the client feels they need and what suits their budget.
Note: When we refer to the ‘bank’ this is simply a place to store all the created tweets of which can be recycled and repurposed in the future. These can be saved in whichever format the client prefers e.g. Word, Excel, Google Docs, etc.
What clients say about our social media support service
I’ve been working with Kirsty for a good few years now, and one of the really helpful tasks she helps me with is creating Tweets based on my blog posts. It’s a seamless way to get someone to help you to create more content that you can do more with…based on one piece of content. The tweets are written bearing in mind the use of good hashtags and “clickable” 140 characters. I also get Kirsty to now help me with the scheduling of these tweets – which has been a massive help. It has definitely increased the traffic to my blog posts and relieved me of a job I don’t like doing and don’t end up doing as a result (which is not good!). Shelley Rostlund, Social Intelligence
I recently decided to outsource our social media support to Kirsty from Interim Business Solutions. The main reason was I wanted to have a more consistent presence across social media daily which I was unable to do when managing it myself. The work which Kirsty has done is tremendous in that she will take my weekly blogs and create nuggets which are tweeted, posted on Facebook and LinkedIn over the coming week. The feedback has been fantastic with comments that I am so proactive on social media which is a testament to the service which Kirsty is providing to my business. I highly recommend using her service. Andrew Collins, Timewise Business Solutions
If you are actively blogging this service could be perfect for you to start the new year. It will give you back more time to focus on building relationships in the virtual space.
Contact us to learn more about creating tweets/posts from those nuggets found within your blog posts. You’d be amazed to know there are always more than just the headline tweet!