It wasn’t until 3 years into my business when my business situation changed dramatically due to the GFC, that I needed to consider marketing, advertising or networking to gain more exposure.
I began dabbling with social media 2.5 years ago. The changed situation meant I had the time to invest to do this properly and ‘network’! It was then I realised I didn’t need to spend dollars advertising or attending expensive networking functions but I could simply build relationships in the virtual space. Yes, I am now all for social media and ‘relationship marketing’ and it has proven a very successful method. Mind you, what better place for a virtual assistant to be seen, than in the virtual community!
Twitter, Facebook and LinkedIn has resulted in valuable business connections beyond my local area to reach a global audience. This has greatly increased the reach to potential clients and business alliances.
A Twitter milestone was reached last Friday when I received the 100th inquiry via my Twitter network. I say ‘network’ rather than ‘followers’ because for me, Twitter has allowed me to create an amazingly valuable network. A network which I choose not just to broadcast to but one I choose to engage with, listen to and be a connector for others. Some 126 people I have now met face to face (who I did not know pre-Twitter) and who have been added to my ‘In Real Life‘ Twitter List.
You can see from the graph below how significant Twitter as a lead generator has been during the past 2 years compared to the more traditional method such as the Yellow Pages which covers the 5 years of being in business but not only has Twitter generated leads, the conversions are there also!
Social media, if done properly and not abused, will assist you to:
- expose your business.
- build your brand.
- build credibility, and
- most importantly, gain trust from your network and this is when the interest in your products/services will take off.
Have you embraced social media for relationship marketing or open to give it a go? Take your first step and come and connect with me on Twitter!