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Nov
14
2012

Lead Generation Statistics and Twitter Continues to Lead

by +Kirsty Wilson in Blog, Social Media, Tags: , ,

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I’ve now been in business for almost 7 years. The 24 November will mark this milestone and I have always monitored where all leads come from. The statistics became increasingly interesting back in early 2009, soon after I joined social media. I then decided to blog about the astounding results early 2010.

Take a look at where the leads and conversions have come from to date. Twitter continues, even after 4 years, to plough well beyond all the others in delivering fabulous business opportunities.

Lead generation statistics

You can check out the progress by visiting the past posts;

15 Mar 2012 – Lead Generation Statistics – Part 5
18 Aug 2011 – Lead Generation Statistics – Part 4
15 Mar 2011 – Lead Generation Statistics – Part 3
21 Feb 2011 – Relationship Marketing Results in 100th Twitter Inquiry
15 Sep 2010 – Lead Generation Statistics – Part 2
15 Mar 2010 – Lead Generation Statistics – Part 1

I have to say, I will be extremely interested to see what the results are displaying over the next 6-12 months when I perceive a slowing in activity in the social media landscape. Platforms like Facebook aren’t overly encouraging at the moment with the combination of Edgerank, logarithm changes and buggy Page functions but the results are telling me, and have for some years now, that Twitter is where I should be investing my efforts!

Where do you believe you are getting your best results from? Where do you need to hang out more? Let us know by sharing in the comments below.

 

4 Responses to Lead Generation Statistics and Twitter Continues to Lead

  1. They are interesting stats. For me it is the other way around. Facebook generates much more traffic to the blog than twitter and it coverts better too. Pinterest actually send much more traffic to my blog than twitter does as well.

    Twitter does have a networking role to play but it isn’t where my core readers hang out. I guess people who need VA services are more likely to be on twitter.

    Congratulations on 7 years Kirsty!

  2. Thanks for the congrats Nic!
    That doesn’t surprise me that you get better results from Facebook and Pinterest. Your blog is very product/image based and your target market is mums, and they’re much more likely to be hanging out on these platforms rather than Twitter.

  3. Meenakshi says:

    Very interesting post Kirsty. And Congratulation on 7 years 🙂

    However, I believe that these stats depict a B2C scenario. The other day I was reading an article which clearly stated that “Linkedin is 277% more effective for lead generation than Facebook and Twitter. 65% of B2B companies have generated a lead from LI and 77% of B2C companies have generated alead from Facebook.”

    Anyways, I loved reading your post and looking forward for more such insightful posts from you 🙂

  4. Actually, they are all B2B stats as our services are for the business sector. I can now add that we’ve received 179 inquiries from Twitter! I’ve probably had more success there because I enjoy using the platform more than LinkedIn. It really can be not only about where your target market is hanging out but also where you like to hang out! 😉

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