This is one of my favourite TEDx Talks and I’m surprised I haven’t shared it here earlier. I came across it sometime last year and from memory may have watched it three times that day!

Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.