August 2011

Business Victoria's Small Business FestivalDuring the month of August here in my home state of Victoria, Australia, the State Government holds a large small business festival. Seminars, workshops, webinars and other small business activities are organised through-out Melbourne and regional Victoria. Each year it gets bigger and better!

This year I attended the large event ‘Small Business BIG Marketing’ held at Melbourne Park last Thursday. Other than the 5.00am rise to catch the 6.30am train into the city, the day was fabulous.

Collecting testimonials for your businessTestimonials are invaluable and should form part of your marketing repertoire for your business. Customers/clients will only offer a Testimonial if they believe the service provider truly warrants one and they are happy, satisfied customers! Testimonials will act like gold for your business. Prospective customers/clients will want to know what others have experienced when dealing with you and your business. If you provide great service and/or products, your customers/clients will want to say so!

So here are some tips to make sure you gather those pots of ‘gold’ and include them in your business marketing.

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