February 2011

It wasn’t until 3 years into my business when my business situation changed dramatically due to the GFC, that I needed to consider marketing, advertising or networking to gain more exposure.

I began dabbling with social media 2.5 years ago. The changed situation meant I had the time to invest to do this properly and ‘network’! It was then I realised I didn’t need to spend dollars advertising or attending expensive networking functions but I could simply build relationships in the virtual space. Yes, I am now all for social media and ‘relationship marketing’ and it has proven a very successful method.

Changes to Facebook Pages February 2011Last Friday Facebook rolled out significant changes to their Pages in more ways than one! I’ve spent the past three days exploring these changes (across some 40 Pages I’m an Administrator of!) and on the whole these allow greater leverage for the Admin to expose their Page and consequently their business!

The first change is the new layout which you can choose to change now or wait until it changes on the 1 March. I have opted to wait.

Social media for business successBelow is the script I pulled together in preparation for an interview I did on the 28 January with Business Victoria regarding how I, as a small business owner, have used social media for exposure and consequently business growth. This may answer the questions of some business owners still toying with the idea of social media.

© 2005 - 2017 InterimBusiness.com.au , All Rights Reserved

Google Analytics